Capacious Kindle for December 8

I came across this great article on CNN last Wednesday about the Kindle and thought it was perfect for the Capacious Kindle series. You can find the whole article here.

A year later, Amazon's Kindle finds a niche By Zach Pontz CNN It has the curves of a Lamborghini, looks like something an astronaut might take into space and weighs only 10.3 ounces. Amazon's Kindle e-reader is wireless and can hold about 200 books, plus newspapers and magazines.

Amazon.com's electronic Kindle reader -- a device meant to remove the paper from the page and make reading both more convenient and eco-friendly -- is celebrating its first birthday.

Released in November 2007, the Kindle has sold more than a quarter million units. Its texts account for 10 percent of Amazon's book sales despite the fact that 200,000 titles -- a tiny fraction of the books offered on the site -- are available in digital form.

While exact sales figures are hard to come by, recent estimates have put the Kindle's sales on par with other high-profile mobile devices in their first year. Amazon.com says that the Kindle is currently sold out due to heavy demand.

So what has spurred its success? After all, electronic books have been around, in small numbers, for about a decade. Even Jeff Bezos, Amazon's founder and CEO, has admitted that the book is "elegantly suited to its purpose. It's hard to improve on."

One thing that's helped the Kindle is marketing. Where other readers failed to connect with consumers, the Kindle has excelled. The media-savvy Bezos has hardly been publicity shy, gaining his electronic toy a level of exposure most CEOs couldn't begin to fathom.

"You can't discount the prominence of having Amazon behind this," says Paul Reynolds, technology editor at Consumer Reports. "Jeff Bezos is respected for what he's done with Amazon, and if he feels this is a future product in media, people are willing to trust him."

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